Hi there. Just a quick question. Is it worth using PPC Campaigns on other search engines besides Google?
A. Yes, it is worth it because of the additional reach that you can get on other search engines. Yahoo & MSN account for nearly 30% of all internet searches. Plus with the way things are going on Google, the CPC’s are getting more and more expensive. In an ideal world, that may happen in the not so distant future, you would have one account rep, one console to log in and one invoice every month. But to compete and get the necessary reach on the internet through all the search networks you must advertise on more than just Google.
