- PPC – Pay-Per-Click
- CPC – Cost Per Click
- PPA – Pay Per Action
- CPO – Cost Per Order
- COCA – Cost of Customer Acquisition
- CTR – Click Thru Rate
- CR – Conversion Rate
- OV – Order Value
Archive for July 24th, 2007
Search Engine Marketing Abbreviations
Posted by ppcpro on July 24, 2007
Posted in Ads, Adwords, Google, Keywords, Landing Pages, SEM, SEM Best Practices, Search Engine Marketing, Testing, Yahoo | 2 Comments »
