Google has made a significant change to their Content Network. They are now calling the product placement targeting which allows the user to target specific sites and verticals and also pay on a CPC. With the reporting tools and the ability to block out undesirable sites and pay at a CPC basis, this might be the best opportunity users have to make Content Ads Profitable.
Archive for November, 2007
New Google Content Launch
Posted by ppcpro on November 15, 2007
Posted in Adwords, Google, SEM, SEM Best Practices, Search Engine Marketing | 1 Comment »
Search Performance during Holiday
Posted by ppcpro on November 5, 2007
As Google Posted earlier this week the performance of holiday related product starts to rise in mid-November and then peaks by Mid-December and quickly fades back to normal. http://adwords.blogspot.com/2007/11/clicks-conversions-and-christmas.html. The online Holiday Season peaks earlier than the retail season becuase of shipping and preparation of gifts ordered online. For printed products such as holiday cards and christmas cards the season seems to follow the same path.
Posted in Adwords, Uncategorized | Tagged: Adwords, holiday, search | Leave a Comment »
