New Google Content Launch
Posted by ppcpro on November 15, 2007
Google has made a significant change to their Content Network. They are now calling the product placement targeting which allows the user to target specific sites and verticals and also pay on a CPC. With the reporting tools and the ability to block out undesirable sites and pay at a CPC basis, this might be the best opportunity users have to make Content Ads Profitable.
Hans Riemer said
I tried the new CPC bidding model in Placement Targeting and found it to be just as expensive as the CPM model. The Content Network still offers a far better reach with more sites to show your ads that are not available via Placement Targeting.
A new PPC ROI solution called ContentCleanser Beta is now available from http://www.contreo.com. It will automatically identify contextually irrelevant websites and MFA (made-for-adsense) sites found in Google’s Placement Performance Report, saving advertisers hours from checking each one manually. More importantly, it has shown to lower one’s cost per lead on Google’s Content Network once all these low quality, irrelevant sites are excluded.